With all the entire buzz around Search Engine Optimization (SEO) lately you may be wondering if you have what must be done to do your own. And if you don’t already, can you learn? You probably already know that using a website isn’t enough. If nobody finds you, having the best internet site in the world won’t matter. You just threw your money away. In this article, I will help answer that question. Once you have examine every word you will know for sure. At least you will have an idea of where to start your decision process. You will be a step closer to having the traffic that you need and deserve.
I am going to get back to that in a moment, but first… You need to ask yourself what you already know regarding the Internet. And how it works. Do you realize concepts like link popularity, inbound links, article marketing, site structure, etc .? Do you wish to? Sit down right now and imagine your self authoring new articles, regularly. Have you been fired up? Or do you shake within fear at the thought? Do you like composing and responding to emails of possible partners? Or would you rather become doing just about anything else?
Search Engine Optimization, or even as it is better known SEO is simple. But… It is forever changing. So that on top of the latest technology, you need to be continuously learning. I subscribe to close to hundred newsletters, and I read them all. We spend over half my time doing it.
Also, there are many, many agencies you need to be a part of. Certifications and classes are also important in order to stay up to date. When deciding if you should do your personal SEO, you need to ask yourself:
Are you passionate about how search engines work?
Do you like creating articles?
And submitting them?
Do you know where?
Are you willing to learn?
Do you mind the job of directory submissions?
Building link partners?
Do you have the time to learn, and stay current on the latest Tools? Techniques?
Can your time be invested better on other areas of your company?
Does your company have the resources to hire, train and hold onto SEO professionals internally?
Can you justify the cost plus learning curves of the latest SEO tools, just for your website or websites?
If you decide you are up for the challenge, your best action step is to subscribe to as much SEO newsletters and groups as possible find. Plan to spend several hours daily reading, experimenting and trying everything you learn. Because you know how important SEARCH ENGINE OPTIMIZATION is to your business, you should do this in any case. You also need to signup for a course on SEO / SEM (Search engine marketing). WebCEO offers 2 top rate programs. One free of charge and one paid. You can learn how to get started within site optimization, link building, article marketing etc .
Once you have the skills you need… Well, at least you have started to learn, you can begin your job.
Remember when I mentioned earlier that SEO was simple? It is. Because you will have a set process, a set of tasks that you will do every day. Simple, yet it’s not easy. You will begin by checking you site quality. You will study keywords for new content pages. You will progress to creating new articles plus following up with link partners. You might end with some social networking updates. Plan to spend anywhere from several hours per week, in order to more than eight hours per day. This can depend on your site and your goals.
So to answer my earlier question “Do you have what it takes to do your own SEO? ” YES, you do. But… Do you want to learn? Do you have the time? These are questions only you can answer. Answers have to be based on your desires, budget and time.
For most business owners, SEO is much better left to experts. This can be your own personal SEO person or department. Or it can be an SEO Consultant. Outsourcing techniques this work is the most popular choice. It simply costs less. It is expensive to hire, train and keep staff.
SEARCH ENGINE OPTIMIZATION companies have many different options available. From basic affordable SEO contracts, right up to one or more professionals dedicated simply to you.
SEO and SEM are usually time consuming and often frustrating.
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But can also be very satisfying, and crucial. It appears simple, but can be difficult to do. You will not know it all, and learning by no means ends. The only thing certain is that now, more than ever, it is necessary. Whether you decide to do your own Search Engine Optimization or hire it out, you must learn all you can. You can drive traffic and sales throughout your site with the best SEO available. Start your SEO campaign today.
Glen has been involved with the internet because the early 90’s when he started the first ISP in his home town. He then went on to spent 9 years being an Engineer at Microsoft working on the web tools in Microsoft Visual Studio room.
Since then, he has discovered his true passions, which are SEO and Online marketing. At SEO For Less, he helps others get the best results for websites through white hat honest SEO, web copywriting and internet marketing consulting.