Selecting a Web Designer

Numerous small business owners struggle with deciding on how to make a good choice for designing their website. They research the web for help with their website in order to find that the choice is harder than they thought. Currently there are (literally) numerous websites who claim to be professional web designers. However , one must be cautious in choosing the right person or individuals in which to trust their corporation image. In this article, I will attempt to categorize web designers into manageable groups, plus teach the reader the difference between the types.

Web designers fall into four general categories: freelance amateur, freelance professional, Website design Company, Web Development Firm.

Freelance Amateur

The majority of web designers you will come across, specifically searching the Internet, are freelancers. That is, individuals who do web design but are certainly not employed by a web design company. A few are self-employed professionals but most of those freelancers are amateur-hobbyist types. They find a copy of FrontPage™ came with their MS Office™ Suite. These people discovered how fun it could be to make web pages so they started telling their particular friends that they could “design” web pages.

The “pros” of using an novice is that they are very cheap. The “cons” are too numerous to mention, but Factors . point out a few. They have no training; they have little knowledge of what makes a great website work; they do not understand Web coding or CSS but only FrontPage point and click; they do not realize general design and layout concepts and they have little real experience. The biggest reason they should be avoided for the serious business person, is that their work looks amateurish, which makes your company look amateurish. Who wants that?

Freelance Professional

A professional is frequently defined by simply being paid. Individuals think that if you are paid for something, then you definitely are professional. Maybe that’s genuine in the Olympics, but for the business solutions world, you are not a professional until you are usually established and respected as one from your clients and peers. Freelancer professional web designers are a giant leap from the amateur in that they have established a portfolio of respectable work. They have got some sort of qualified training and experience and they have credentials that can be verified by contacting references. They have a good status with their clients and other professionals. Generally, a good freelance professional web designer could be good person to have doing your web site. But they are hard to distinguish in the amateur when you are just searching the web.

The upside is, if you find a good one they are significantly cheaper than a web design corporation. But that is usually the only upside. If the budget limits you, then the freelancer will do for a small task. But anything seriously important ought to be left to a professional company.

Some downsides to using a freelance pro are usually that they are usually part-time, meaning these are limited in how much time they can devote to your project. They are also limited in what they can do for you. Most freelancers are usually specialists in one area and generalists in everything else. Some have no abilities in anything except their one specialty and often you will have to find other people to fill roles. In addition , freelancers are not always cheap although many of these are aspiring to create their own corporation; some are highly sought after and charge $100 per hour or more for work. My advice here is, for those who have that much to spend, go with a company that has a team of professionals to get the job done in a timelier manner.

Web Design Company

This is the next step beyond a freelance expert. The web design company offers the “whole show”. They provide real project administration and have pulled together a group of web experts to get a broader range of jobs done. A company can offer a much higher level of expertise within web design, programming, content development and much more.

Such a company is usually very small, yet large enough to handle larger range projects. Compared to the most highly qualified freelancer, a company has a diversity of talent and collaboration working for all of them. The end-result is usually a much higher quality product.

The only real drawbacks are on the main one hand, the web design company is more expensive than a freelancer because there are a lot more people on the job. However , you get what you pay for rings true. On the other hand, regarding very large projects or long term development, web design companies may be too little and usually do not have the human recourses to accommodate that $500, 000 agreement. In the end, for serious business people looking for quality and professionalism and who can’t afford the big firm, this is actually the way to go.

Web Development Firm

Since the title implies, a web development company is like any traditional company. They have got a staff of office workers, they have proprietors and officers, and they have a group of talented professionals who are compensated a good salary for their work. They often have a sales force that do inside plus outside sales. The quality of their work goes without saying, as you cannot be so well-established by doing substandard work. These firms offer teams of very talented professionals that work on your project and get the job done in a timely and extremely efficient way. Additionally , they usually cover all aspects of website development including marketing and advertising. They may have teams of specialists that they can set up to your location and work in-house under a temporary contract. The possibilities are usually endless.

If price is not a problem and the highest quality work is necessary, then this is who you want to do the job. To get smaller budget businesses, a quote from an established web development company might knock you off your chair, but know that companies who have project requirements that reach hundreds of thousands of dollars know the score.
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Thus, the only real drawback for a web development firm is that they are usually very expensive. Then again, cost is relative and bigger companies love to work with bigger companies.

In summary, the choice is yours. I would recommend for the severe businessperson, that you budget a decent amount of dollars to properly design and execute a professional website. I would avoid the beginner and outsource to an individual or company with good experience and reasonable rates to create my web presence. If money were no item, then I would only deal with set up firms and pay the big bucks to do a great job right and done well.