Since Blockbuster tries to catch up with it’s main competition, Netflix. It is making it even easier to rent movies online.
In 2004, Blockbuster started offering clients its own service for online movie rentals. Before that, to rent movies online could only be performed through Netflix who was doing a lot better than bricks and mortar type leasing stores.
For example , Hollywood Video, which was once considered a leader in the industry, has seen it’s business go down since on the web movie rentals came along.
Lucky for Blockbuster, they were able to adapt to the particular changing landscape of the online film rental business fast enough to stay in business.
What does Blockbuster offer the others don’t? Today, it’s Netflix that has to do some catching as much as Blockbuster. Blockbuster customers can rent on Blu-Ray at no expense. Netflix charges extra for this benefit.
The other major advantage Blockbuster has over Netflix is its brick-and-mortar stores. While traditional retail outlets appeared at first to be an old-fashioned probl¨¨me for people looking for movies to lease, today Blockbuster markets their shops as an added perk that Netflix doesn’t have.
And it’s true: with 7, 000 stores in 21 countries, Blockbuster makes it easy to return movies locally.
So if a customer feels like renting a movie for the weekend but doesn’t wish to venture out to the store, they can rent online from Blockbuster, then drop it by the store on their method to work on Monday morning.
Blockbuster also provides one more benefit over Netflix: online game rentals. Netflix offers its clients only movies and television shows, and although it has a wide variety of these, this still doesn’t offer video games.
Blockbuster’s inventory has long included video games, so it was a natural choice to include game rentals when Blockbuster began offering online movie rentals.
In order to rent 1, 2 or 3 movies at once costs the same. The fixed monthly charges are $8. 99, $13. 99 and $16. 99.
Do these benefits make Blockbuster a better choice than Netflix? That depends upon your perspective. If you’re a Bluray owner, then yes, it’s better to rent movies online from Blockbuster.
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If you’re a gamer, then yes, it’s better to rent movies on the web from Blockbuster.
If all you are considering a good selection of movies and don’t brain mailing DVDs back to Netflix, then your two services are basically equal.